Strong Salesforce knowledge: Campaigns, member statuses, attribution models, and how marketing data flows to salesExperience running ABM with intent data (6sense preferred) alongside broader demand programsExperience working with creative, copy, legal, and web teams to bring campaigns to lifeComfort translating business goals into campaign strategy, and campaign results into business language for executivesA direct, confident communicator who can hold priorities with senior stakeholders. 7+ years in B2B demand generation or integrated campaign managementProven integrated campaign experience across paid digital, organic, social, partnerships, web, email, and eventsA track record of owning pipeline targets and hitting themA strategic, data-driven mindset.