On the technical side, you'll design and maintain the systems behind our marketing operations: multi-step workflows, lifecycle stage logic, lead scoring models, MQL routing to Sales, and a clean, well-structured CRM built on custom properties, custom objects, and association labels. You'll own our tracking and attribution infrastructure, from UTM governance and Google Tag Manager to the data flowing between HubSpot, GA4, ad platforms, and internal systems, and you'll be the person who diagnoses and fixes it when sync failures, dropped parameters, or list logic errors occur.