Channel strategy & management: Identify, test, and build out acquisition channels (paid social, SEO/organic, job boards, programmatic, communities, partnerships, referral, events), including channels we aren't in today, to diversify and de-risk the applicant pipeline. Cross-functional partnership: Work closely with Recruiting, Network Growth, and Clinical leadership to ensure marketing messaging reflects real applicant experience and evolving hiring priorities (geography, specialty, licensure needs).