CYTown Monetization: Leads athletics-related commercial strategy and revenue opportunities associated with CYTown, including sponsorships, naming rights, advertising, event programming, experiential activations, and other partnership opportunities; collaborates with university leadership, project stakeholders, and Cyclone Sports Properties to coordinate inventory, agreements, activation, and long-term revenue performance. Areas of Direct Responsibility: Revenue Generation: Leads integrated commercial revenue strategy, including sponsorship, multimedia rights, licensing, digital platforms, and new revenue opportunities, including CYTown-related commercial opportunities; coordinates with leaders responsible for ticketing, premium seating, fundraising, and other revenue streams.