Industry Knowledge: Demonstrate str by understanding market segment requirements, aligning customers to the appropriate segment, optimizing product applications, staying informed through industry resources, maintaining competitor awareness, interpreting architectural/mechanical drawings, and continuously developing expertise in your area of specialty. Product Knowledge: Requires deep understanding of product and technical knowledge by understanding features and benefits, effectively using manufacturer sales tools, ensuring proper product application, developing project- and customer-specific specifications, leveraging filter industry and engineering principles, and providing field support for installation and troubleshooting.