Education: Bachelor's Degree with a focus on marketing, communications, or a business-related field Experience: 8–10+ years of progressive marketing experience, with at least 3+ years at a leadership/director level managing a team and overseeing Beauty and/or Professional Salon channels Event Expertise: Demonstrated success in leading large-scale trade shows, corporate events, and experiential marketing activations within the B2B or beauty space Strategic Agility: A proven track record of designing 360 full-funnel trade campaigns that drive commercial revenue, product adoption, and customer retention Influential Leader: Exceptional interpersonal and communication skills, with a demonstrated ability to act as a thought leader and influence global and regional cross-functional peers and external partners Full Funnel Expertise: Demonstrated success in pulling global innovation and campaigns through a full funnel with a strategic, always-on approach to key core products Analytical Powerhouse: Strong commercial acumen with the ability to turn complex market data, event ROI analyses, and competitive insights into actionable growth strategies. 360 Full-Funnel Strategy: Architect and steer the comprehensive 360 trade marketing strategy across the North American professional channel, maximizing touchpoints across the entire stylist and distributor lifecycle Go-To-Market Architecture: Lead the development and execution of holistic, high-impact GTM commercial plans for new product innovations, promotions, seasonal events, visual merchandising, and digital commerce activations in the pro channel Global to Regional Translation: Serve as the strategic bridge transforming global brand visions and campaigns into commercialized, channel-specific realities that resonate with salon pros and distribution networks Commercial Joint Business Planning (JBP): Drive high-level strategic alignment with key pro partners, leading the marketing strategy for monthly business updates, line reviews, and joint-business planning sessions.