Drive and maintain the current and future technical roadmap in collaboration with design and architecture teams, aligning platform direction, build-versus-buy decisions, technical debt management, APIs, event-driven integrations, AWS services, data pipelines, and customer journey capabilities to business priorities. AI-Enabled Marketing Technology: Knowledge of AI-enabled product development, marketing technology platforms, data-driven personalization, experimentation, workflow automation, platform integrations, and responsible use of enterprise-approved AI tools to drive scalable business and customer outcomes.