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This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement. Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix.

Position SummaryThe US Product & Content Coordinator for Isotonix & nutraMetrix is responsible for coordinating and supporting the development, management, and optimization of product and content initiatives across these wellness brands in the US market. This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement.Essential Duties and Responsibilities<ul><li>Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix.</li><li>Assist in coordinating the creation, review, and deployment of product content by working with marketing, creative, compliance, legal, IT and translation teams.</li><li>Assis in social media and marketing content for social platforms, driving product engagement and customer acquisition.</li><li>Help update and audit product materials (flyers, labels, support documents) in multiple languages, ensuring compliance and brand consistency.</li><li>Write and update product white papers, synthesizing scientific evidence and ensuring content accuracy.</li><li>Monitor industry trends and gather customer feedback to identify opportunities for content and product improvements.</li><li>Aid in organizing timelines, tasks, and communications for product launches, updates, and campaigns.</li><li>Track content performance metrics and support website audits to enhance user experience and ROI.</li><li>Serve as a secondary point of contact for nutraMetrix Consultant and Health Professional UnFranchise Owner questions/inquiries related to nutraMetrix.</li><li>Assist in maintaining marketing apps and support materials for external partners.</li><li>Travel Required: participate in Market America LS and ICON events and provide general administrative and project support as needed.</li><li>Other duties as assigned</li></ul>Supervisory Responsibilities<ul style="list-style-type:square"><li>None; but may direct and/or train other workers.</li></ul>Education and Experience<ul><li>Credible bachelor’s degree with a background in communications, marketing, or a related creative field</li></ul><ul><li>Three to four years combined experience in administration, project coordination, customer service, sales, or marketing.</li><li>Or a combination of equivalent education, experience, and/or training.</li></ul>Skills<ul><li>Quick learner with a proactive, can-do attitude</li><li>Exceptionally detail-oriented and organized</li><li>Excellent written and verbal communication skills</li><li>Ability to manage multiple priorities and deadlines</li><li>Technical writing experience preferred</li><li>Proven ability to meet deadlines consistently</li></ul>Working Conditions and Environment<ul style="list-style-type:square"><li>Intermittently lift, carry, pull, and push up to 40 pounds. </li><li>Continuously see and have balance.</li><li>Frequently hear, talk, sit, grasp, and have repetitive use of arms, wrists, hands, and fingers. </li><li>Consistent use of computers.</li><li>During events, intermittent working conditions may increase occasionally.</li></ul>

Market America Inc

US Product & Content Coordinator

Administrative Skills

Brand Management

Brand Marketing (Branding)

Campaigns

Communication Skills

Consulting

Consumer Branding

Cross-Functional

Customer Acquisition

Customer Support/Service

Customer/Client Research

Data Quality

Detail Oriented

Flyers

Industry/Trade Analysis

Legal

Lift/Move 40 Pounds

Maintain Compliance

Marketing

Marketing Software

Material Audit

Multitasking

Online Marketing

Organizational Skills

Performance Analysis

Performance Metrics

Presentation/Verbal Skills

Product Management

Product Programs

Product Support

Product/Service Launch

Project/Program Coordination

Protocol Independent Multicast (PIM)

Return on Investment (ROI)

Sales

Social Media Marketing

Software Administration

Support Documentation

Technical Writing

Time Management

User Interface/Experience (UI/UX)

Web Analytics

White Papers

Willing to Travel

Writing Skills

clearcompany

The Director partners closely with Regional Managers, Community Managers, and Executive Leadership to ensure marketing and leasing initiatives align with Carlisle’s business practices and financial objectives. This role leads the development and implementation of integrated marketing strategies while simultaneously overseeing leasing performance across the portfolio to maximize occupancy, rental income, and asset value.

Position SummaryThe Director of Marketing & Leasing is responsible for driving portfolio performance through strategic marketing, brand positioning, leasing execution, and revenue optimization. This role leads the development and implementation of integrated marketing strategies while simultaneously overseeing leasing performance across the portfolio to maximize occupancy, rental income, and asset value.  A top candidate will join the team with a deep knowledge of YARDI, preferably YARDI CRM, Site Manager and Revenue IQ.The Director partners closely with Regional Managers, Community Managers, and Executive Leadership to ensure marketing and leasing initiatives align with Carlisle’s business practices and financial objectives. This position plays a critical role in improving lead generation, conversion ratios, resident retention, and overall property performance.MARKETING LEADERSHIP & STRATEGYBrand & Portfolio Marketing Strategy<ul><li>Develop and execute comprehensive marketing strategies to drive qualified traffic, brand awareness, and leasing velocity.</li><li>Ensure consistent branding and messaging across all properties and corporate channels.</li><li>Create and maintain standardized marketing policies, best practices, and toolkits for property teams.</li><li>Stay current on industry trends, emerging technologies, and competitive positioning strategies.</li></ul>Digital Marketing & Online Presence<ul><li>Oversee property website design, functionality, content accuracy, and user experience.</li><li>Manage SEO and SEM strategies in partnership with third-party agencies to optimize paid and organic traffic.</li><li>Oversee Internet Listing Services (ILS) performance, integrations, pricing negotiations, and ROI analysis.</li><li>Manage Google Business profiles, online reputation strategies, and review response protocols to maintain strong ratings and mitigate negative reviews.</li><li>Administer and establish best practices for property and corporate social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).</li><li>Operate and grow the corporate LinkedIn presence with relevant, engaging content aligned with business development goals.</li></ul>Analytics, Reporting & Performance Metrics<ul><li>Establish and monitor key marketing KPIs including leads by source, cost per lead, cost per lease, conversion ratios, website traffic, and review scores.</li><li>Analyze marketing funnel performance and identify opportunities for improvement.</li><li>Provide monthly reporting and actionable insights to executive leadership and operations teams.</li><li>Evaluate marketing spend efficiency and recommend budget reallocations to maximize ROI.</li></ul>Marketing Budgeting & Asset Support<ul><li>Partner with Regional and Community Managers to develop and manage annual marketing budgets.</li><li>Provide strategic recommendations on rent positioning, advertising specials, amenities, and promotional campaigns based on performance data.</li><li>Assist with marketing due diligence for acquisitions and repositioning strategies for underperforming assets.</li><li>Support disposition strategies by enhancing brand positioning and occupancy stabilization efforts.</li></ul>Engagement & Retention Initiatives<ul><li>Develop resident engagement best practices and support on-site teams with event strategy and retention campaigns.</li><li>Design and distribute corporate communications, including newsletters and promotional materials.</li><li>Oversee procurement of marketing and promotional materials portfolio-wide.</li></ul>LEASING STRATEGY & PERFORMANCE OVERSIGHTPortfolio Leasing Leadership<ul><li>Establish and enforce standardized leasing processes across all properties aligned with Carlisle’s operational standards.</li><li>Drive leasing performance by partnering with Regional Managers and Community Managers to improve traffic-to-lease conversion ratios.</li><li>Develop and implement leasing playbooks, scripts, training programs, and accountability measures.</li><li>Monitor daily, weekly, and monthly leasing activity to ensure properties are pacing to occupancy and revenue targets.</li></ul>Occupancy & Revenue Optimization<ul><li>Maintain portfolio-wide oversight of occupancy trends, pre-leasing performance, and exposure rates.</li><li>Collaborate with leadership on rent pricing strategies, concessions, and lease trade-out decisions.</li><li>Identify underperforming assets and implement targeted leasing action plans.</li><li>Work closely with operations to reduce vacancy days and increase renewal capture rates.</li></ul>Leasing Analytics & Conversion Management<ul><li>Track critical leasing KPIs including closing ratios, lead response time, tour-to-lease conversion, renewal rates, and cost per lease.</li><li>Audit lead management systems and CRM utilization to ensure consistent follow-up and lead nurturing.</li><li>Implement accountability measures to ensure timely response to inquiries and professional leasing execution.</li><li>Analyze competitive market data to refine pricing and positioning strategies.</li></ul>Training & Development<ul><li>Develop and lead leasing training programs for on-site teams and Regional Managers.</li><li>Conduct property audits to ensure leasing standards, customer experience, and presentation meet company expectations.</li><li>Promote a sales-driven culture while maintaining compliance and customer service excellence.</li></ul>Technology & Systems Integration<ul><li>Oversee marketing and leasing technology platforms including CRM systems, ILS integrations, website platforms, and automation tools.</li><li>Lead rollout and adoption of new leasing technologies and digital engagement tools.</li><li>Ensure seamless integration between marketing platforms and property management systems.</li><li>Evaluate and recommend new tools to enhance lead generation, conversion efficiency, and reporting accuracy.</li></ul>Business Development Support<ul><li>Collaborate with executive leadership on RFP responses and business development presentations.</li><li>Produce and maintain marketing collateral and business development materials.</li><li>Support new property onboarding with branding, positioning, and leasing strategy implementation.</li><li>Build strong relationships with industry partners, vendors, ownership groups, and referral networks.</li></ul>Qualifications<ul><li>Deep knowledge of YARDI, preferably YARDI CRM and Revenue IQ</li><li>Bachelor’s degree in Marketing, Business, Communications, or related field preferred.</li><li>5–8+ years of progressive experience in multifamily marketing and/or leasing leadership.</li><li>Demonstrated success improving occupancy, leasing velocity, and marketing ROI.</li><li>Strong analytical capabilities with the ability to translate data into strategic action.</li><li>Experience managing digital marketing platforms, ILS channels, and CRM systems.</li><li>Proven ability to train and motivate leasing teams to exceed performance goals.</li></ul>Key Competencies<ul><li>Strategic marketing leadership</li><li>Sales and leasing performance management</li><li>Revenue and occupancy optimization</li><li>Advanced marketing analytics</li><li>Technology implementation and integration</li><li>Executive communication and cross-functional collaboration</li><li>Creative thinking with strong operational discipline</li></ul>Experience with all classes of properties from value-add to luxury lease-up is strongly preferred. While a Greensboro-based position, candidates in the NC/SC region with ability to travel as required may also be considered.<ul></ul>

Carlisle Residential Properties

Director of Marketing & Leasing

Acquisition Strategy

Advertising

Alliance/Partner Management

Alliance/Partner Marketing

Analysis Skills

Auditing

Automation

Best Practices

Brand Positioning

Brand Strategy

Budget Management

Budgeting

Business Development

Business Practices

Competitive Analysis/Strategy

Corporate Communications

Cost-Per-Lead

Customer Experience

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Systems

Data Analysis

Due Diligence

Event Strategy Development

Exceeded Sales Goal

Facebook

Internet/Online Service

Lead Generation

Lead Management

Leadership

Leasing

LinkedIn

Market Analysis

Marketing Strategy

Marketing/Sales Collateral

Negotiation Skills

Newsletter

Onboarding

Performance Management

Pricing

Product Pricing

Promotional Programs

Property Management

Purchasing/Procurement

Rentals

Reporting Skills

Request for Proposals (RFP)

Resident Retention

Retention Programs

Revenue Management

Revenue Planning

Sales Presentation

Scripting (Scripting Languages)

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Set Goals

Social Media

Standards Development

System Integration (SI)

Training Program

Training/Teaching

Web Design

Web Site Monitoring

Website Conversion

Website Traffic

YouTube

Gethired

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US Product & Content CoordinatorMarket America Inc

Director of Marketing & LeasingCarlisle Residential Properties

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