Masters degree plus 5 years of marketing, media, or communications experience reflecting increasing levels of responsibility; OR Bachelors degree plus 7 years of marketing, media, or communications experience reflecting increasing levels of responsibility; OR Bachelors degree plus 6 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Masters degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 11 years of marketing, media or communications experience reflecting increasing levels of responsibility. Masters degree plus 8 years of marketing, media, or communications experience including at least 6 years of Beer, RTD or Spirits experience reflecting increasing levels of responsibility; OR Bachelors degree plus 10 years of marketing, media, or communications experience including at least 7 years of Beer, RTD or Spirits experience reflecting increasing levels of responsibility.