Technology Management: The Senior Manager will partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless. Operations: This role also oversees the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement.