Business Development Specialist Team Lead

Brady is seeking an energetic, motivated, and results-driven Business Development Specialist Team Lead to join our team in Fort Mill, SC. In this role, you will lead and support a team of Business Development Specialists while driving business growth through prospecting, lead qualification, and appointment generation.

The Team Lead is responsible for coaching team members, monitoring KPIs, supporting training initiatives, and providing performance reporting and insights. This role is ideal for a driven leader who is passionate about developing talent, driving accountability, and fostering a high-performing team culture while maintaining a reduced portfolio of business development responsibilities.

Brady Location: Fort Mill, SC (In-Person)

Compensation: Base Salary + Performance Bonuses

Schedule

Full-Time

Monday through Friday

Outbound Prospecting

• Conduct outbound calls and email outreach to prospective customers.
• Manage a reduced portfolio of target accounts while balancing team leadership responsibilities.
• Engage decision-makers and key stakeholders across various industries.
• Build rapport quickly and professionally represent the Brady brand.
• Lead by example in customer engagement and prospecting activities.

Lead Qualification

• Identify customer needs, challenges, and business objectives.
• Qualify prospects based on established criteria, including business fit, opportunity potential, and readiness to engage.
• Gather key account information and maintain accurate customer records.
• Support team members in identifying and qualifying high-value opportunities.

Appointment Scheduling

• Schedule qualified meetings for Brady Account Managers and Sales Representatives.
• Coordinate calendars and ensure all meeting details are documented and communicated effectively.
• Confirm appointments and conduct follow-up outreach as needed.
• Support the team in maximizing appointment conversion rates and meeting quality standards.

CRM & Pipeline Management

• Accurately document all customer interactions, call outcomes, notes, and next steps within CRM systems.
• Maintain organized prospect records and follow-up schedules.
• Track individual and team activity levels and performance metrics.
• Ensure CRM data accuracy and adherence to established processes.

Team Leadership & Coaching

• Provide ongoing coaching, mentorship, and performance feedback to Business Development Specialists.
• Conduct call reviews and coaching sessions to improve prospecting effectiveness and customer engagement.
• Support onboarding and training of new team members.
• Share best practices, messaging strategies, and successful prospecting techniques.
• Serve as a resource and subject matter expert for the team.

KPI Tracking & Reporting

• Monitor daily, weekly, and monthly team performance metrics.
• Track key performance indicators, including call activity, email outreach, conversations, appointments scheduled, conversion rates, and pipeline contribution.
• Prepare and distribute regular performance reports and dashboards.
• Identify trends, opportunities, and areas for improvement and communicate recommendations to leadership.
• Assist in driving accountability and achievement of team goals.

Product & Industry Knowledge

• Develop a strong understanding of Brady products, services, and value propositions.
• Communicate how Brady solutions help customers improve workplace safety, productivity, and compliance.
• Stay informed on industry trends and customer challenges.
• Support ongoing product and industry knowledge development across the team.

Objection Handling

• Professionally address questions and initial objections.
• Maintain a positive attitude and persistence when facing rejection.
• Use consultative communication techniques to keep prospects engaged.
• Coach team members on effective objection-handling and customer engagement strategies.

Required

• High school diploma or equivalent.
• Strong verbal communication and interpersonal skills.
• Comfortable making outbound calls and engaging decision-makers.
• Proficiency with Microsoft Office applications and CRM systems.
• Strong organizational skills and attention to detail.
• Self-motivated with a positive, goal-oriented mindset.
• Ability to coach, mentor, and support team members.
• Strong analytical and reporting skills.

Preferred

• Prior experience in business development, lead generation, inside sales, customer service, retail sales, or sales development.
• Experience coaching, mentoring, training, or leading team members.
• Experience working with CRM platforms and sales engagement tools.
• Experience tracking and reporting sales performance metrics.
• Experience in B2B sales environments.

Skills

• Excellent active listening skills.
• Confidence and professionalism in customer interactions.
• Leadership and coaching ability.
• Resilience and persistence.
• Strong time management and multitasking abilities.
• Strong analytical, reporting, and problem-solving skills.
• Ability to motivate and develop others.
• Desire to learn and grow within a sales organization.

Who we are:

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell''s Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you''ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady''s Matching Gift program