Digital Account Manager

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Cumulus Media | (Atlanta, GA) has an immediate, fully remote (US-based) opening for a full time Digital Account Manager. The ideal candidate will help execute and maintain effective digital marketing programs for our clients while also supporting sales teams by maintaining strategic account relationships and requests.

As a Digital Account Manager, you will be responsible for managing and growing client relationships, ensuring success from high-quality digital campaigns, and driving successful outcomes.  Additionally, you will also provide ongoing performance-based digital strategy guidance, campaign management, and assistance in leading tactical digital presentations that represent media plans and/or results for: 

• Cross-Platform Digital Marketing
• Audio Streaming
• Podcast Advertising
• Display Advertising
• Programmatic Strategies
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search Engine Marketing
• Email Marketing

You will have the opportunity to use your passion for digital marketing to manage campaigns using personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services focused on our advertisers’ end goals.

RESPONSIBILITIES:

• Help guide operations and sales teams to ensure that sold campaigns are executed and fulfilled with a high level of precision and performance to meet the client’s expectations on costs and KPIs
• Build and maintain strong relationships with clients, acting as their primary point of contact for all digital marketing needs, requests, changes, and other internal and external communication
• Help execute digital marketing strategies that align with client goals, objectives, and expectations
• Manage the organization, process, and delivery of digital campaigns, ensuring they are executed on time, within budget, and to the highest standard
• Collaborate with internal teams to develop creative strategies and innovative solutions that meet client needs and goals
• Monitor campaign performance and provide regular reports to clients, highlighting successes and areas for improvement
• Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals
• Oversee ongoing internal reporting and account trackers in order to provide ongoing details about account health, project timelines, growth opportunities, monthly billing, etc.
• Lead presentation planning and development (including the build-out of media plans and client/industry research), ongoing monthly reporting, and quarterly business reviews
• Identify opportunities for business growth, and work with clients to develop new projects and campaign renewal ideas to help the team meet its overall revenue goals
• Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools)
• Stay up to date with industry trends and best practices, sharing insights and knowledge with clients and internal teams

QUALIFICATIONS:

• Bachelor's degree in marketing, communications, or related field highly preferred
• 3+ years of experience in digital marketing, with a focus on account management required
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
• Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects
• Dedicated focus on time management and organizational skills, with high attention to detail
• Excellent analytical and problem-solving skills
• Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
• Proven track record of delivering successful digital campaigns that drive results
• Demonstrated background and knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and/or programmatic buying
• Bonus for hands-on familiarity with digital marketing tools and platforms, such as Google Analytics, Google AdWords, Facebook Ads Manager, or programmatic DSPs

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).