The Director of Sales is responsible for driving top line revenue at SpringHill Suites Phoenix Gilbert through strategic account development, proactive prospecting and strong market presence. This role owns the hotel’s sales strategy end to end — corporate, group, extended-stay, sports, and leisure segments — and partners closely with the General Manager, revenue management and the Generation Hospitality corporate sales team to hit and exceed budget.
Key Responsibilities
Ramp-Up Execution: Sustain and accelerate the hotel’s opening momentum — aggressively grow the account base, convert new business quickly, and push toward stabilized occupancy and RevPAR index goals.
Sales Strategy Development: Create and implement effective sales strategies to maximize revenue and market share across all segments.
Proactive Prospecting: Maintain a high-volume outbound effort — cold calls, site tours, outside sales calls, e-proposals and community networking throughout Gilbert, Chandler, Mesa and the greater East Valley.
Client Relationship Management: Build and maintain strong relationships with key local corporate accounts, group planners, travel partners, sports and youth organizations, and SanTan Village business stakeholders.
Market Analysis: Conduct market research and competitive set analysis to identify new business opportunities, track share movement and stay ahead of East Valley demand trends.
Revenue Management: Collaborate with the revenue management team to optimize pricing, mix and inventory strategy; participate in weekly revenue strategy meetings.
Sales Reporting: Prepare and present regular sales reports to ownership and senior management, highlighting production, pipeline, conversion and areas for improvement.
Brand & System Compliance: Manage Marriott sales systems and processes, including Fosse, account merchandising, RFP season and Marriott brand sales standards.
Event Coordination: Oversee the planning and execution of group room blocks, meeting space bookings, trade shows and local promotional activities.
Budget Management: Develop and manage the sales department budget and marketing spend, ensuring efficient allocation of resources.
Team Leadership: Lead, mentor and motivate the on-property sales effort — including future sales staff — and partner with the front office team to deliver a seamless guest and client experience.
Qualifications
Experience: Minimum of 5 years of sales experience in the hospitality industry, with at least 2 years in a leadership role. New-build, opening or ramp-up hotel experience strongly preferred.
Market Knowledge: Familiarity with the Phoenix East Valley market (Gilbert, Chandler, Mesa, Tempe) is a significant advantage.
Brand Experience: Marriott brand and systems experience (Fosse, MiNT, Marriott RFP process) preferred.
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Proven track record of achieving sales targets and driving revenue growth.
Ability to analyze market trends and develop effective sales strategies.
Proficiency in sales and CRM software.
Personal Attributes
Self-starter who thrives in a ramp-up environment and doesn’t wait for business to walk in the door.
Results-oriented with a proactive approach to problem-solving.
Strong organizational and time management skills.
Ability to work under pressure and meet deadlines.
High level of professionalism and integrity.
Visible and engaged in the local community and business organizations.
Benefits
Competitive salary and performance-based bonus/incentive plan.
Health, dental and vision insurance.
Retirement plan with company match.
Marriott and Generation Hospitality hotel travel discounts.
Opportunities for professional development and career advancement across a growing portfolio.