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Founders Federal Credit Union helps our members attain their financial goals. Our innovative services, convenient locations, and friendly employees are dedicated to our members and their financial future. Founders Federal Credit Union is strongly committed to providing the highest level of quality service to our members. We realize our outstanding, dedicated employees make it all happen. We are seeking a talented and motivated individual to join our strong organization and growing Marketing team as a Integrated Marketing Designer located on-site at our Corporate Headquarters in Lancaster, SC. Remote work is not available.
Summary:
The Integrated Marketing Designer is a highly skilled, versatile marketing professional responsible for conceptualizing, developing, executing, and optimizing innovative marketing campaigns across traditional and digital channels. This position combines creative excellence, strategic thinking, technical expertise, analytical capabilities and exceptional project management skills.
As a key member of a dynamic, high-performing marketing team, this position requires advanced proficiency in graphic design and creative production, together with strong working knowledge and hands-on experience across digital advertising, social media, content development, email marketing, website management, marketing automation, and performance analytics.
The successful candidate is proactive, resourceful, solutions-oriented and self-directed; embraces emerging technologies, including artificial intelligence; and independently manages complex projects from concept through completion. The position demands exceptional attention to detail, sound judgment, strong communication, adaptability, and the ability to produce high-quality, brand-aligned, compliant materials while meeting competing deadlines and supporting measurable business results.
As part of a highly collaborative, multidisciplinary team, this position contributes beyond a single specialty while maintaining deep expertise in design. Understanding consumer behavior, audience segmentation, financial products, and emerging marketing trends is important to strengthening the Founders brand, increasing engagement and supporting organizational growth.
JOB DUTIES:
- Independently conceptualize, design, develop and execute integrated marketing campaigns while translating complex financial products and maintaining brand standards.
- Proactively recommend creative solutions and campaign enhancements that improve engagement, effectiveness and member experience.
- Create and manage email marketing campaigns, including design, copy, segmentation, automation, testing, and performance analysis.
- Develop, schedule, manage, and optimize organic and paid social media content on relevant platforms.
- Support website content management, landing pages, search optimization, accessibility and digital user experience improvements.
- Use marketing automation, digital banking marketing tools, and audience segmentation to deliver personalized targeted communications.
- Apply SEO, SEM, generative engine optimization (GEO) and answer engine optimization (AEO) best practices as appropriate.
- Write, edit, and proofread persuasive, accurate copy for advertising, social media, email, websites, video and other communications.
- Support photography, videography, video editing, motion graphics, and multimedia production as needed.
- Monitor, analyze and report on campaign performance using marketing analytics, advertising platforms, and reporting tools.
- Interpret data to identify trends, assess effectiveness and recommend actionable improvements.
- Manage multiple concurrent projects from concept to completion, ensuring quality, compliance, timely delivery, effective stakeholder coordination, proactive problem-solving, and thorough quality assurance.
- Comply with Founders' policies and procedures, as well applicable laws, regulations, and statutes issued by federal agencies such as NCUA and FFIEC, including, but not limited to, GLB and BSA. Employees have legal and regulatory obligations to respect and protect the privacy of information and its integrity and confidentiality.
- Perform other duties as assigned.
JOB SPECIFICATIONS:
Required Qualifications & Skills:
- Bachelor's degree in Marketing, Integrated Marketing, Graphic Design, Communications, Digital Media or equivalent education and at least five years of directly relevant/progressive professional experience.
- Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign; proficiency in Mac-based creative workflows.
- Portfolio demonstrating exceptional design quality, versatility across channels, attention to detail and examples of work supporting business objectives.
- Demonstrated ability to independently develop and execute multichannel marketing campaigns.
- Excellent writing, editing, proofreading, presentation and interpersonal communication skills.
- Hands-on experience with social media, email marketing, digital advertising and content development.
- Working knowledge of automation, audience segmentation, analytics and performance measurement.
- Ability to use AI-assisted tools responsibly and evaluate, verify and refine outputs.
- Strong project management, analytical thinking, organization, prioritization and problem-solving skills.
- Ability to work independently, exercise sound judgment, meet deadlines and adapt to changing priorities.
Preferred Qualifications & Skills:
- Experience in banking, credit unions or other regulated financial services.
- Experience with HubSpot or comparable CRM and marketing automation systems.
- Experience with Q2 SMART, Q2 Discover or comparable digital banking marketing platforms.
- Photography, videography, video editing, animation or motion graphics capabilities.
- Experience managing paid advertising and interpreting campaign metrics.
- Familiarity with content management systems, HTML/CSS and digital accessibility standards.
- Knowledge of SEO, SEM, GEO and AEO.
Candidate must be available to work on-site Monday-Friday 8:30 am - 5 pm.
Benefits:
- Paid Holidays
- Paid Time Off
- Family-oriented culture that values work/life balance
- Retirement Plan (401k with employer contributions + Pension Plan fully funded by FFCU)
- Comprehensive Health and Dental Insurance
- Life and Accidental Death & Dismemberment Insurance (at no cost to employee)
- Voluntary Supplemental Life Insurance coverage for employee, spouse, and children
- Health Care and Dependent Care Flexible spending accounts
- Long Term Care Plan
- Short-Term and Long-Term Disability Insurance
- Tuition reimbursement to assist with furthering education
- Certifications - Assistance with achieving and maintaining
- Fit Founders Wellness Program
EOE
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