Social Media Manager Jobs in the United States

Social Media Manager Jobs Overview

With the U.S. digital advertising market projected to grow by over $166 billion in the next few years, social media manager jobs will increase as well. With periodic releases of new social media platforms and features, the need for experts in this field is constant. A good social media manager is always willing and eager to learn new methods to use social media for marketing purposes, such as increasing leads and customer retention, and raising brand awareness.

Curious about what a social media manager’s typical workday looks like? Here’s a list of common tasks:

• connect with clients and members of the marketing team
• create social content
• contact prospects and answer business inquiries
• create and manage social ad campaigns
• respond to and track engagement activities
• review scheduled posts

Salaries for Social Media Manager Jobs

The salary of social media managers greatly varies according to your level of expertise, work assignments, and job location. Jobs for social media managers also often have attractive perks like flexible or remote working and a generous or even unlimited PTO policy.

Head over to our salary comparison tool to search and compare national and local job salaries. For example, the yearly social media strategist salary ranges from $31,906 to $61,884 while the yearly marketing manager salary falls between $46,298 and $124,986.

How to Find the Social Media Manager Jobs that Resonate with You

Ask yourself the following questions to identify the most fitting jobs as social media manager for your skills, goals, and interests:

• What do you hope to achieve in your career as a social media manager? Are you looking for growth opportunities, the chance to work with specific industries or clients, or a particular work environment?
• What’s your preferred work style and culture? Do you prefer a fast-paced startup or a more structured corporate setting?
• What are your strengths and area of expertise in social media management? Is it content creation, analytics, community management, paid advertising, or something else?

Read the Job Description

Taking the time to understand the requirements and responsibilities listed in the job description can significantly impact your application’s success.

• Assess whether your skills, experience, and qualifications align with what the employer is seeking.
• Learn whether you lack important skills or certifications and if filling certain gaps can grant you access to a higher or better range of social media manager jobs.
• If you decide to apply, tailor your application materials to the job description and showcase how your work experience, style, and values align with their needs.

Research Your Potential Employer

Ideally, you want to work for companies that align with your goals, interests, needs, and work style. Invest time in understanding potential employers, assess company culture, and learn more about the organization’s work environment, values, reputation, and growth potential. Ask yourself if that employer can support your professional development and provide you with the experiences you need to advance in your career.

How to Apply to Social Media Manager Jobs

Landing the right job requires a well-crafted application that showcases your skills and passion. We will walk you through the process of applying to social media manager jobs; starting with tips on enhancing your resume, crafting a compelling cover letter, and navigating the application process on Monster.

Enhance Your Resume

Get noticed by more recruiters when you optimize your resume for each job application you send. Keep in mind that not all social media manager roles are the same, responsibilities and priorities vary, and your resume needs to mirror that.

• Highlight experience, skills, and achievements clearly and concisely. Your resume must be one or two pages long.
• Quantify your results, such as increasing social media followers by a certain percentage or achieving a specific engagement rate, to demonstrate the impact of your work.
• Use our example social media manager resume to help you create yours and rely on Monster’s Resume Services for guaranteed satisfaction and a greater chance at success.

Add a Cover Letter

Use your cover letter to showcase your understanding of the company and its social media presence. Highlight why you are a great fit for the role and how you can contribute to their success. For example, to demonstrate your expertise and creativity, you could discuss a successful social media campaign you developed or managed, emphasizing the strategies you employed, and the results achieved.

Submit Your Candidacy

Take advantage of all the perks Monster offers, join today for free and do the following:

• Complete your profile by uploading up to five different resumes so that hiring managers and companies accessing our candidates’ database will be able to find you.
• Opt-in to receive updates when new social media manager job listings matching your criteria become available.
• Search for social media manager jobs on Monster and apply directly on the platform to speed up the application process.

How to Follow Up on Your Applications

Following up shows your excitement in the position and allows you to stand out from other applicants. It can increase your chances of grabbing the employer’s attention and moving forward in the hiring process. Typically, you should wait 7-10 days after submitting your application before following up, but you may need to adjust this timeframe based on a specific timeline mentioned in the job description.

Craft a concise and polite follow-up email to express your continued interest in the social media management job and company. Focus on reiterating your qualifications, enthusiasm, and desire to discuss your application further. For example, mention a specific aspect of the job description or the company’s social media presence that resonates with you.

Determine the best person to direct your follow-up to, typically the hiring manager or the individual specified in the job posting. If the posting doesn’t provide contact details, consider reaching out to the HR department or a relevant team member in charge of recruitment.

Interviewing Tips for Social Media Management Jobs

Whether you’re applying for in-person or remote social media manager jobs, you’ll have to face one or more rounds of interviews before knowing if you’ll be offered the position. Hiring managers will ask you a multitude of questions to better understand if your skills and experience are a match. Give answers that talk about real past experiences, including specific details on how you saved the day or what you’ve learned from challenges.

Interview Questions

Practice answering common marketing interview questions to feel more prepared. Here are some typical interviews questions for social media manager jobs:

• How do you stay updated on the latest social media trends and changes? Share the resources you utilize, such as industry publications, webinars, conferences, or social media platforms.
• How do you approach developing a social media strategy? Explain your process, including conducting research, defining target audiences, setting goals, selecting platforms, content planning, and measuring success.
• Can you describe a successful social media campaign you managed? What were the goals, strategies, and outcomes? Describe a campaign you planned, implemented, and evaluated, highlighting key metrics, engagement rates, and any notable achievements.
• How do you handle negative feedback or crises on social media platforms? Demonstrate your knowledge of best practices for managing negative feedback or crises, including timely responses, empathy, transparency, and the ability to (de-)escalate issues when necessary.
• How do you measure the success of social media campaigns? Discuss the key performance indicators (KPIs) you track, such as reach, engagement, conversion, and return on investment (ROI).

Following Up After the Interview

Within a day or two from your social media manager job interview, craft a brief, personalized email thanking the interviewer for their time and echoing your enthusiasm for the role. To reinforce your engagement, mention specific points from the interview that resonated with you. If during the interview they provided a timeline, be patient, and follow up after that period has passed. If not, wait about a week before following up to inquire about your application.

What to Do When you Get an Offer for a Social Media Manager Job

Receiving a social media manager job offer is exciting, but you must approach the process thoughtfully. Here’s what you should do:

• Acknowledge the job offer within a day or two, expressing your gratitude for the opportunity. Even if you need time to consider, a timely response shows professionalism and maintains a positive impression.
• Ask questions before signing any contracts. Inquire about the job responsibilities, reporting structure, team dynamics, performance expectations, growth opportunities, and any other relevant details that might help you make an informed decision.
• Assess the compensation package in relation to industry standards and your experience. When negotiating, approach the conversation professionally and provide a compelling case based on your skills, experience, and the value you bring to the company.
• Once you have carefully evaluated the offer, provide a final response to the employer, whether you’re accepting or declining. Express gratitude for the opportunity once again, regardless of your decision, and maintain a professional tone.

Social Media Management Job Career Paths

There are different paths you can follow to become a social media manager. The most common is to attain a bachelor’s degree in marketing, communication, journalism, or a related field, and gain some first-hand experience working in social media. Many also decide to complete social media and marketing certifications and periodically follow refresher courses to keep up with the latest industry trends.

These are common career paths for social media managers wanting to advance their careers:

• Digital marketing manager: Oversees various digital marketing channels, including social media. Develops and executes integrated marketing campaigns, manages budgets, coordinates with different teams, and measures campaign performance.
• Social media analyst: Dives into social media metrics, analytics, and insights to measure the performance of campaigns. Identifies trends, provides recommendations for improvement, and generates reports to help inform strategic decisions.
• Brand manager: Oversees the overall brand identity and messaging across different channels, including social media. Ensures brand consistency, develops brand guidelines, and collaborates with marketing teams to strengthen brand presence.
• E-commerce manager: Integrates social media into the company’s online sales strategy. Develops and optimizes social media campaigns to drive traffic, conversions, and revenue for e-commerce platforms.

Social Media Manager Jobs: Similar Career Paths

Check out other business operations jobs on Monster, including:

• digital marketing
• market research analyst
• data analyst