The Key Account Manager - Independent Wholesale (KAM) is responsible for driving Red Bull North America's (RBNA) volume, share, and distribution objectives within the Independent Wholesale channel. This role leads the development and execution of wholesale-specific strategies by managing key Independent Wholesalers and influencing downstream execution across their customer base.
This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities through effective account management including, but not limited to - key customer relationship building, operating within RBNA Pricing Architecture, wiring at a region level to execute programs and priorities, management of extensive regional stakeholder relationships across regions, effectively influencing and communicating to execute field sales, and marketing organization to drive brand programming with Independent Wholesale Owners.
This role serves as the primary liaison between wholesalers, Distributor Partners (DPs), and internal RBNA teams to unlock scalable reach, improve execution standards, and drive profitable growth.