Social Media Manager

WHY UJA, WHY NOW?

Big problems need big solutions. And for more than a century, UJA-Federation of New York has been at the center of Jewish New York, bringing people and partners together to meet challenges no single organization can solve alone.

Today, these challenges are more urgent than ever: rising antisemitism, the enduring impact of October 7 on Israeli society, and the rising cost of living right here at home. At the same time, we’re seeing something new and powerful: Jewish community members yearning to connect, to show up proudly Jewish, and to be part of something larger than themselves.

At this moment, UJA’s role has never been more important. And how we tell our story matters: building awareness of our work, deepening engagement, and helping people feel connected to a community they want to be part of.

If this sounds like work you’d love to do, we hope you’ll apply.

THE OPPORTUNITY

You know that a social feed is more than a collection of posts. It’s a place where people start conversations, build community, respond in real time, and keep coming back for more. And it’s one of the most visible ways UJA shows up in the world.

As UJA’s Social Media Manager, you’ll shape what that looks like—and help make UJA a must-follow voice in the Jewish community. You’ll lead the strategy and day-to-day work, find fresh ways to tell our story, and elevate the voices of our leadership, partners, and the people behind our work.

You’ll also lead our influencer partnerships, connecting with creators and leading voices in the Jewish community to reach new audiences. And you’ll manage and mentor our Social Media Associate while collaborating with colleagues across UJA.

The work moves fast, the news doesn’t wait, and no two days look the same. You’re unflappable and ready for all of it. 

WHAT YOU'LL DO

Make UJA a voice people want to follow

• Lead UJA’s social media strategy and oversee its execution across our platforms.
• Find creative ways to tell the stories of UJA and our nonprofit partners, identifying the right moments, messages, and platforms to extend their reach.
• Develop organic social strategies for major events, working with speakers, influencers, donors, fundraisers, and other partners.
• Partner with content, video, email, and design colleagues to create more compelling, platform-appropriate content—and give good stories a longer life across channels.
• Stay on top of emerging platforms, trends, and best practices, and test new approaches that make sense for UJA.
• ⁠Oversee engagement with UJA’s community of followers to nurture relationships

Lead a team and build strong partnerships

• Manage and mentor the Social Media Associate and interns, providing direction, feedback, and oversight of day-to-day work and community engagement.
• Work across marketing and communications, fundraising, grantmaking, and government relations to bring social thinking into broader campaigns and public conversations.
• Serve as a resource to colleagues across UJA and the wider Jewish community, helping them understand how social media can support their goals.
• Manage relationships, contracts, billing, and renewals for social platforms, tools, and vendors.

Connect the dots across channels

• Contribute to an integrated digital content strategy across social, web, and email.
• Develop stories, articles, visuals, and campaign assets using interviews and internal and external sources.
• Maintain an editorial calendar for UJA’s social channels and identify opportunities to bring UJA’s work to life.
• Help connect content to broader goals, including audience engagement, lead generation, and user journeys.

Build influencer partnerships

• Identify and build relationships with influencers, creators, and leading voices who can introduce UJA to new audiences and deepen engagement with our work.
• Shape paid and organic influencer collaborations, guide the creative, and oversee the Social Media Associate’s work on logistics and administration.

Know when—and how—to respond

• Monitor social conversations, relevant news, and UJA’s online reputation.
• Identify and escalate emerging issues, bringing good judgment and a clear sense of urgency.
• Work with PR and marketing leadership to develop and coordinate social responses during sensitive or fast-moving moments.

WHO YOU ARE

You have your finger on the pulse of cultural conversations, both inside and outside the Jewish world. You’re as comfortable shaping a social strategy as you are getting a post out the door, from design to copy. You think in words and pictures, know the ins and outs of each platform, and have the judgment to know when—and how—to join the conversation.

You’re a savvy, diplomatic relationship-builder and team player who works well with all kinds of people, from creative teams and fundraisers to senior leadership and external partners. You thrive under pressure and are a master juggler.

You bring:

• 5–10 years of marketing experience, with demonstrated results in campaign strategy and execution.
• Experience managing campaigns across major social platforms, including Instagram, Facebook, LinkedIn, TikTok, X, and Threads.
• Superb writing skills, with the ability to write quickly and elegantly on the spot while maintaining a consistent brand voice.
• Strong visual-content skills and proficiency in Adobe Creative Suite and Canva.
• Superior marketing instincts and political savvy, with the judgment to know what will resonate, when to engage, and when to hold back.
• Experience managing multiple live projects, balancing priorities, and bringing ideas from concept to completion.
• Exceptional collaboration and communication skills, with the ability to build relationships across teams and levels.
• Fluency in public affairs and an understanding of the local, national, and international political landscape as it relates to UJA, including government and advocacy. Experience in politics or journalism is a plus.
• Readiness and agility to respond to breaking news and cover key moments as they happen, including in the evenings and on weekends.
• A bachelor’s degree or equivalent experience.

Salary Information

The salary range for this role is $105,000 to $115,000; commensurate with experience and qualifications listed above.

Reporting Information

This role reports to the Vice President Brand & Marketing