Oversee the development of targeted media lists; help junior team members build relationships with editors and producers across multiple consumer verticals Qualifications BA/BS Degree in Public Relations, Communications or a related discipline 7-9 years of experience in Public Relations in the consumer practice of an agency, experience in consumer media relations required Creative thinker with a pulse on what's happening in culture; shares a passion for bringing forward-looking ideas to the team and client Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client/team needs Excellent writing skills are essential to this position, as well as great attention to detail, organization, time management, multi-tasking and proactivity Strong verbal communication skills, poise and professionalism Knowledge of media tools such as Cision, Muck Rack, etc. Responsibilities Support all Consumer Brands accounts by leading media strategy development, pitching media and securing coverage for our clients Lead development of media analysis documents, as well as competitive snapshots Help guide junior team members in the development of written materials that will make media and consumers take notice, including persuasive pitch letters, press releases, interview briefing books, etc.