Mid-Market Sales Expertise: Familiarity running a blended book spanning fast, transactional mid-market deals and larger, more complex low-enterprise deals, so you're comfortable shifting between high-velocity selling and longer, multi-stakeholder cycles. Despite the massive scale of this market, most businesses manage their trading relationships and commerce activities using outdated methods like paper forms, PDFs, emails, faxes, phone calls, and spreadsheets, making processes slow and inefficient.