Build a launch framework that integrates every dimension of a world-class go-to-market: company-wide enablement so every team member can tell the story, customer validation that proves the value before the market hears it, a clear monetization strategy, and a narrative that reframes how buyers and analysts look at the challenge, not just what Billtrust built, but why the old way of thinking about it no longer applies. You will leverage AI tools and co-worker agents to accelerate competitive intelligence, campaign narrative development, and go-to-market execution, focusing you & your team's expertise on the market insight, strategic judgment, and cross-functional alignment that only a seasoned leader can provide.