The role develops and implements multi-year and annual enrollment plans, advances data-informed and predictive strategies, strengthens yield and student engagement, reduces administrative barriers, and ensures enrollment-related policies, practices, systems, communications, and services operate as a coordinated, mobile-first, student-centered enterprise. Partner with Marketing, Academic Affairs, Workforce Education, Student Success, Information Technology, Finance, and other stakeholders to establish enterprise-wide alignment and coordination; integrate priorities, resources, campaigns, communications, services, and student pathways; and ensure enrollment initiatives advance Dallas College's strategic goals and priorities.