In addition, they must effectively manage an assigned recruitment territory by implementing outreach, recruitment, and yield strategies for a diverse population of prospective students, including high-achieving students, underrepresented students, local and out-of-state students, and international students. These responsibilities include conducting in-person and virtual school visits, admissions workshops, parent and student programs, college fairs, and information sessions, as well as participating in virtual recruitment initiatives such as school visits, college fairs, panel discussions, and webinars.