Strategic Targeting: Research, prioritize, and target prospects using multiple lead sources, aligning their audience segments with SCNG/Skyline/Adtaxi products, including print, digital display, branded content, influencer marketing, video, CTV, DOOH, mobile, and social media. In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella.