li>Digital Commerce: B2C and B2B digital commerce strategies and platforms; Launching and scaling commerce sites and marketplaces; Omnichannel and multichannel commerce integration; Commerce platform selection, vendor evaluation, and operating models; Agentic Commerce evolution, strategies, trends; Product Information Management (PIM) & PXM: PIM solution trends, strategies, and vendors; PIM solutions' role in agentic commerce; PXM strategies, best practices and vendors, including syndication and digital shelf analytics; PIM's role within Product Experience Management (PXM); Digital shelf analytics and marketplace optimization; Intelligent enrichment, automation, and GenAI-enabled capabilities. brand advertising measurement; Impact of AI, GenAI, and agentic AI on advertising; Attribution, incrementality, testing, and marketing analytics; Identity resolution, data privacy, and regulated-industry constraints; Ad tech, martech, data management, and activation platforms.