As a Lead Email Developer on the Marketing Automation team, a typical day for you will include: Build, QA, and deploy email and SMS campaigns, including HTML/CSS templates, Liquid personalization, dynamic content, triggered journeys, audience logic, and suppression rules. You will partner closely with Strategy, Brand, Creative, Data, Analytics, MarTech, Product, Legal, and vendor partners to ensure each campaign is built on clear requirements, validated data, sound technical logic, and compliant messaging practices.