We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Daily/Weekly involvement with the sales team coupled with retail analysts/buying team, joint business planning related to in season execution for promotional planning and fulfillment, domestic and import order reviews and chase/cancel with retailer.