It requires audience strategy, creative testing, platform fluency, data analysis, agency management, and close partnership across Brand, Organic Social, Creative, Performance Marketing, Product Marketing, BDR/SDR, agency, and platform teams. You will lead paid social programs across platforms such as LinkedIn, Meta, Reddit, and emerging channels, with a clear focus on reaching the right audiences, improving creative performance, and driving high-quality leads, sales-qualified opportunities, pipeline, and return on investment.