As Marketing's Business Operations lead, this role is NJPAC's single point of accountability connecting the department to Finance and IT: for monthly financial review and budgeting, for the organization's IT data integration initiative, and for dashboard reporting and data integrity. This role makes sure workflows are consistent and well documented, that Marketing's full platform ecosystem (Pardot, Salesforce, Wrike, MediaValet, Momentus, Archtics/Ticketmaster) is used efficiently, and that the department can track, manage, and report on its work.