coverage as scheduled• Initiate and follow up on leads• Maintain and participate in an active sales solicitation program• Monitor production of all top accounts and evaluate trends within your market• Connect and maintain local negotiated accounts within the market along with developing new accounts• Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program• Meet or exceed sales solicitation call goals as assigned by the Area Vice President of Sales & Marketing• Invite clients to the hotel for entertainment, lunches, tours and property tours• Assist in implementing special promotions relating to direct sales segments, i.e. parties, sales blitzes, etc.• Assist in the preparation of required reports in a timely manner• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR)• Conduct a professional, thorough property inspection of the hotel with clients, exhibiting key features and benefits of the property• Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts• Meet and greet onsite contacts• Work closely with brand Global Sales Office (GSO)• Develop networking opportunities through active participation in community and professional associations, activities and events• Entertain clients• Travel Qualifications. • Attend and be prepared for daily Highgate Hotel Business Review (HHBR) meeting• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team• Meet or exceed set goals• Operate the Sales Department within established sales expense budget• Participate in M.O.D.