A growing focus of this role will also include partner growth strategy including, negotiation, pricing, deal execution, and ongoing commercial governance, to expand adoption of DIRECTV’s available ad products, technology services and platform, and data solutions (e.g., Dynamic Ad Insertion (DAI), Pause Ads, audience/data enhancement services, and related capabilities) across DIRECTV Axis (DIRECTV Advertising’s Emmy award-winning proprietary ad tech platform) and DIRECTV’s Advantage suite (a comprehensive set of data and ad management tools and advanced ad experience capabilities) that will unlock incremental advertising and data revenues. Lead partner commercialization including structure complex negotiations and execution of agreements (e.g., insertion order structures, revenue share models, managed services, data licensing/usage terms, measurement, and reporting agreements) across monetizable ad products including Dynamic Ad Insertion (DAI), Pause Ads opportunities, and other emerging ad formats and data capabilities across the DIRECTV platform.