Support company-level strategic decision-making (e.g., new market entry, capital allocation, M&A) by providing data-driven analysis on market access, competitive landscape, and pricing strategy, in partnership with the Product team's market and portfolio analysis. The Ceribell System is a novel, point-of-care electroencephalography ("EEG") platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country.