Monitor and report on key digital marketing KPIs including: website traffic, organic and local search visibility, store-intent actions and retail traffic attribution, BOPIS orders and revenue, qualified service lead volume and cost per lead, recurring service account acquisition, franchise qualified leads and funnel conversion, conversion rates, ROAS, customer acquisition cost, and email performance. The Senior Manager, Digital Marketing serves as the internal owner of Pinch A Penny's digital marketing ecosystem, orchestrating strategy, agency partners, platforms, internal teams, and franchise stakeholders to drive measurable retail store traffic, generate qualified service leads, and support franchise development by attracting prospective owners.