Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. The Director works closely with communications team members and outside PR resources, and ensures effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, franchisee feedback, and other high-impact matters.