What You'll DoSocial content, built around real programs, not filler: staff reviews that turn budtender product knowledge into "what are you smokin' on" content people trust, checkout-style videos capturing the actual shopping experience, shelf and restock content that proves the store never goes stale, Stash n Dash (our gift-card scavenger hunt, where you pick the hiding spot, document it, and help run the drop), brand collab coverage and community stunts like buying out a batch from a local spot to give away on camera, and QClub loyalty content, since points are money and every post should answer "what's this worth to me."Field marketing and events, which is just as central to this role as the content side. At every event, you're the one on the ground doing the real work: building awareness so people recognize Quality Roots as the retailer in this market, creating genuine engagement before any sales pitch, driving the next visit, and bringing back honest feedback on what people are actually saying about our products and stores.