Business Partnership Across Lines of Business: Partner with Marketing, Product, Digital Experience, Retail, Lending, Deposits, and other functions to clarify business questions, define analytical approaches, balance competing needs, and deliver insights that support multiple lines of business. Marketing Measurement Strategy: Own the marketing measurement framework, including KPI definitions, campaign and channel performance, membership growth, product adoption, lifecycle and journey performance, promotion effectiveness, media efficiency, return on investment, and retention or attrition measures.