Oversee utilization of the CRM system to effectively deliver timely, comprehensive, and integrated marketing communications at every stage of the enrollment funnel to prospective students and those who serve the college bound students, while working to automate processes requiring collaboration across the division and campus-wide including mass and segmented outreach across all media including on-campus and virtual events, tele-counseling, email, web, text and print initiatives. Office of Financial Aid, Records and Registration, Student Support and Success, Bursar, UBalt School of Law etc. to distribute and collect data used to inform admission communication flows, application processing, inquiry management, recruitment travel and events, and enrollment; especially as it pertains to search campaigns (and securing prospective student data), lead development, generation and qualification, and application generation and completion.