This role will serve as the day-to-day strategic lead for customer journeys, automated triggers, and CRM channel optimizations, translating customer and business insights into timely, personalized owned-channel experiences that improve engagement, retention, frequency, loyalty, and lifetime value. Cross-Functional Leadership Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio-wide best practices and brand-specific business needs.