Media & Performance•Own paid media strategy, buying approach, and performance across the portfolio - search, social, display, video, app, and metasearch - managing a multi-million-dollar annual budget.•Manage external agencies and platform partners to defined scopes and benchmarks; build working relationships with Google, Microsoft, and other platform reps to access betas and growth products.•Ensure every dollar is tracked, attributed, and visible - no spend running without accountability.•Oversee organic search and content visibility alongside paid, so the two are planned together rather than separately.•Design and run tests that generate learnings, and drive continual improvement in campaign management, implementation, and reporting efficiency. ESSENTIAL RESPONSIBILITIESMarketing Technology & CRM•Own the marketing side of our technology stack, with Salesforce at the center - getting more marketing value out of what we already own before adding anything new.•Build and run CRM and lifecycle programs: segmentation, journeys, automation, and email/SMS that produce measurable revenue across guest, resident, and homebuyer audiences.•Ensure clean data capture, consent management, deliverability, and compliance (CAN-SPAM, TCPA, applicable privacy requirements).•Manage marketing vendors, contracts, and the stack budget; partner with Technology on integrations and with Finance on spend.