This leadership role will drive high-impact digital strategy across key artist and catalog moments, while remaining hands-on in execution and platform strategy and serve as a senior cross-functional partner, and deepen strategic relationships with key digital platforms including TikTok, Meta, Snapchat, YouTube, and emerging partners. Lead the development and execution of large-scale, cross-platform digital marketing campaigns that integrate organic social, paid media, creator activations, CRM, eCommerce, and platform partnerships surrounding album anniversaries, cultural milestones, sync moments, eCommerce initiatives, and major catalog opportunities.