SEO and organic discovery will be an important area of focus, partnering with our SEO team to investigate changes in organic traffic and understand how traditional search, GEO, AI-powered search and shopping, and changing consumer behaviors are affecting REI’s business. Partner with marketing teams to build and maintain suites of reporting: Paid Search, SEO, Affiliates, Paid Media (display ads, out-of-home, video preroll, streaming radio), Social (organic and paid), Email, Direct Mail, Push Messaging.