This role requires close partnership with leaders across retail channel marketing, product management, brand management, e-commerce, supply chain, distribution, manufacturing, finance, pricing, and operations to ensure the retail business is aligned, competitive, and positioned for long-term growth. Communicate clearly and consistently with sales teams, reps, marketing, supply chain, operations, finance, and executive leadership regarding customer priorities, new products, pricing actions, legislative changes, tariffs, supply chain updates, and business performance.