Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. • A bias for automating your own toil: you build lightweight tools, prompts, and workflows for repetitive work (campaign analysis, message testing, launch workflow automation) that make GTM teams measurably faster, and you share them across sales, channel, and marketing rather than keeping them personal.