Education and ExperienceMinimum of 2 years of proven healthcare sales, marketing, or outreach performance requiredBachelor's degree in Marketing, Business, Public Relations, or related field preferredEquivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) consideredFluency in English and Spanish (written and verbal) requiredExperience working with Medicare, Medicaid, or senior healthcare populations strongly preferredPrior formal sales or marketing training preferredCertificates, Licenses, RegistrationsValid Florida Driver's License, current auto insurance, and reliable transportation requiredProfessional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the positionCompletion of Alzheimer's Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hireCore CompetenciesCommunication & Relationship ManagementExceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and familiesAbility to establish and maintain strong, trust-based relationships with referral partners and community organizationsSkilled in identifying needs, addressing concerns, and overcoming objections with professionalismAnalytical & Strategic ThinkingAbility to analyze market trends, referral patterns, and conversion data to guide outreach strategyProficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targetsBasic understanding of statistical concepts such as averages, percentages, and trend analysisProfessional & Technical SkillsStrong written communication and documentation skillsProficiency with CRM systems to track referral activity and pipeline managementAbility to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketingPosition Responsibilities (Not All-Inclusive)Growth & Market DevelopmentAchieve defined monthly, quarterly, and annual enrollment and referral growth targetsExecute strategic outreach plans aligned with organizational census and market share goalsIdentify and develop new referral sources across healthcare systems and community organizationsAnalyze referral trends and implement strategies to improve conversion rates and referral qualityReferral Partner EngagementServe as the primary liaison to referral partners including:Physician practicesHospitals and health systemsSkilled nursing and assisted living facilitiesHome health agenciesVeterans AdministrationArea Agency on Aging and community-based organizationsConduct bilingual presentations, in-services, and educational sessions to increase program awarenessProvide ongoing education on:PACE program benefits and servicesMedicare and Medicaid eligibility guidelinesClinical and social advantages of community-based care versus institutional settingsSales Execution & Pipeline ManagementPlan and execute effective sales calls, including:Pre-call planning and researchRelationship developmentNeeds assessment and solution presentationObjection handling and closing for referral commitmentMaintain accurate and timely documentation of all outreach activities in CRMTrack and report on referral pipeline, activity metrics, and outcomesCollaboration with Clinical LeadershipPartner with interdisciplinary team (IDT) and clinical leadership to:Align referral strategies with participant needsCommunicate market trends and referral partner expectationsStrengthen program positioning and service delivery responsivenessCommunity Engagement & MarketingRepresent Hope PACE at community events, health fairs, and networking functionsSupport development and distribution of bilingual marketing materialsEnsure all activities align with CMS and state regulatory requirementsProfessional DevelopmentParticipate in ongoing education related to healthcare trends, senior care services, and regulatory updatesStay informed on industry changes impacting Medicare, Medicaid, and PACE programsIncentive / Commission StructureThis position is eligible for a performance-based incentive program designed to reward achievement of defined growth and enrollment goals. Benefits Begin Day 1The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement.