The Senior B2B Marketing Manager oversees business-to-business marketing for the Academy, including Commercial Solutions, exhibits, sponsorships, business development, Career Center B2B efforts, and the family of AAOS data Registries, including the American Joint Replacement Registry (AJRR), American Spine Registry (ASR), Shoulder & Elbow Registry (SER), Musculoskeletal Tumor Registry (MsTR), and Orthobiologics Registry (OBR). The Senior B2B Marketing Manager plans, develops, and implements integrated marketing campaigns for assigned AAOS products, services, programs, and business opportunities, ensuring marketing objectives are met through strategic planning, strong execution, performance measurement, and continuous optimization.