This role will help translate title strategy into clear workflows, campaign plans, timelines, stakeholder forums, approval processes, and regional execution frameworks that enable teams around the world to deliver cohesive, audience-focused activations across Retention & Engagement (CRM), franchise games, digital platforms, avatars, and related consumer touchpoints. The following areas are helpful but do not require expert-level knowledge, as much of the work can be learned on the job: Basic understanding of marketing strategy, campaign operations, project management, content merchandising, CRM, digital platforms, streaming, or entertainment marketing.