Lead strategic market planning and development insights workstreams independently, partnering with Development, Finance, field real estate teams, franchisees, and senior leaders to evaluate growth opportunities, profitability, ROI, financial performance, and long-term business impact. Analyze large and complex data sets using advanced analytical tools such as Excel, Alteryx, MicroStrategy, Power BI, and related platforms to identify trends, risks, opportunities, and actionable insights that inform new unit development decisions.