This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it. This includes proactively supporting the business with leadership on forecasting, financial analysis and reporting, product innovation, industry landscape assessment, pricing and competitiveness management, trade strategy, scenario planning, process improvements, and much more.