Researches, designs, and produces marketing and communication plans, content marketing, and assets for use in building brand awareness, increasing inquiries, applications, and enrollments; assists with long-range editorial planning and strategy for recruitment needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials. Under the direction of the Director of Marketing & Creative Services, the Marketing Communications Specialist II is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management with a particular focus on Admissions, through all media platforms and other forms of communication, including Target X, digital communication social media platforms, web content, annual reports, written content, and presentations.