Leads the development, optimization, and day-to-day operation of the marketing systems environment that supports the business's commercial marketing strategy, including websites, email platforms, marketing automation tools, CRM-connected workflows, lead routing processes, analytics tools, dealer portal capabilities, SEO infrastructure, and other enabling technologies. Partners closely with Strategic Marketing, other members of the Brand & Commercial Marketing organization, and cross-functional teams such as Sales to ensure systems and workflows support campaign execution, audience engagement, lead capture, lead management, and measurement needs.