This role will focus on driving awareness, education, and adoption of the Tesla app s energy management capabilities, Powerwall software features, and emerging platform services such as Tesla Home, Opticaster, Storm Watch, Charge on Solar, Virtual Power Plants (VPPs), Tesla Electric and other energy optimization features. The Global Content Manager will own the content strategy, messaging, and execution for these software experiences worldwide while emphasizing their role in energy independence, intelligent home automation, cost optimization through dynamic grid arbitrage, and deep integration across Tesla s product ecosystem (vehicles, Powerwall, solar, app).